A study of almost 4,000 UK mobile users by Forrester Research suggests a rising appetite for mobile commerce, with almost a fifth claiming that mobile plays an important role in researching product purchases. The research carried out in Q2 2010 shows that heavy mobile internet users aged 25-34 are especially keen on m-commerce.
Nearly a fifth (17%) of all UK mobile users expressed an interest in using their mobile to research a purchase and compare prices. One in ten (11%) said they would like to redeem coupons on their mobile and 12% said they use their phones to locate nearby stores.
The survey of 4,000 UK mobile users found that 7% downloaded at least one app a month and 4% research products for purchase on their handset. However, 31% of heavy mobile internet users aged 25-34 claimed to download apps at least once a month.
Sony Ericsson and Apple are the most popular handset brands among heavy mobile internet users in the age group, commanding market shares of 19% and 18% respectively. RIM's BlackBerry had a 6% share, lagging behind Samsung and Nokia.
Andrew Tweddle
Copyright: Centaur Communications Ltd. and licensors
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